Entrepreneurship: Startup and Growth
Session 1
Date:
Instructor Topics
Getting the Class Started
Administrative details
Staff introductions
Instructor introduction
Course Introduction
Course overview, books, and session dates
Class structure
Expectations
Student responsibilities
Instructor responsibilities
Student Introductions
Break
Refreshments
Networking activity
Instructor Topics—continued
Thinking Entrepreneurially
Introduction to the NxLeveL® Business Plan
Work Period
Assignment for Session 2
TEXT	Read Chapters 1 through 4 (Thinking Entrepreneurially, Assessing Your Business Idea, The NxLeveL® Business Plan, The Marketing Plan). WORKBOOK	Complete the worksheets in Workbook Session 1. WRITE	After completing the Session 1 worksheets, follow the instructions on the Writing Your Business Plan page at the end of the worksheets to write Section III. Business Organization and Operations: Part A. Business Structure, Management and Personnel (Personal Background Information) and Section V. Financial Plan: Part D. Financial Statements (Personal Financial Statement).

Learning Objectives
Understand the course curriculum and expectations. Understand the traits of successful entrepreneurs. Understand the concept of market segmentation, demographics, psychographics and niche markets. Understand how to create a simple customer profile. Understand how to prepare a personal financial statement.