Planning and Research:
Entrepreneurial Essentials
Session 2
Date:
Due:	Section III: Part A
Section V: Part D
Class Opener
Instructor Topics
What is Business Planning?
Introduction to the NxLeveL® Marketing Plan
Conducting Market Research
Guest Speaker
Break
Refreshments
Networking activity
Work Period
Assignment for Session 3
WORKBOOK	Complete the Session 2 worksheets. WRITE	After completing the Session 2 worksheets, follow the instructions on the Writing Your Business Plan page at the end of the worksheets to write Section II. Business Concept: A. Business Description; B. Business Goals and Objectives; and C. Industry Information. TEXT	Read Chapter 5 (Contingency and Continuity Planning), Part III: Laws and Regulations (Chapters 6 and 7), Chapter 22 (Management and Leadership), and Chapter 23 (Supply Chain Management).

Learning Objectives
Understand the business planning process, feasibility studies, and the internal and external uses of a formal business plan. Understand the components and organization of business plans. Understand why, how, where and when to do market research. Understand how to collect primary and secondary market data. Begin market research by identifying industry data and resources.