Marketing:
E-Commerce, Direct Sales & Customer Management
Session 6
Date:
Due: 	Section IV: Part C
Class Opener
Instructor Topics
E-Commerce
Online Marketing and Social Media
The Art of Selling
Customer Management
Break
Refreshments
Networking activity
Guest Speaker
Work Period
Assignment for Session 7
WORKBOOK	Complete the worksheets in Workbook Session 6. WRITE	After completing the Session 6 worksheets, follow the instructions on the Writing Your Business Plan page at the end of the worksheets to write Section IV. Marketing Plan: D. Direct Sales and Customer Service. TEXT	Read Chapters 17 through 19 (Keeping Books and Records, Budgeting, Cash Flow Management).

Learning Objectives
Understand the importance of having an online security plan. Understand the basic issues involved in website design. Think about the pros and cons of building or buying a site. Think about how e-commerce and social media affect your business plan, and update the relevant sections and costs. Understand basic methods of direct selling, customer service and customer management.