Learning Objectives
Understand the importance of the marketing mix. Understand how product life cycle affects marketing decisions. Understand the basics of product positioning. Understand pricing objectives and strategies. Understand the basics of break-even analysis. Understand common promotional tools, and select the most effective mix for your business.

Marketing: Objectives, Strategies & Tactics
Session 5
Date:
Due:	Section IV: Parts A and B
Class Opener
Instructor Topics
Overview of Marketing Strategies
Product Strategies
Pricing Strategies
Promotional Strategies
Placement Strategies
Guest Speaker
Break
Refreshments
Networking activity
Work Period
Assignment for Session 6
WORKBOOK	Complete the worksheets in Workbook Session 5. WRITE	After completing the Session 5 worksheets, follow the instructions on the Writing Your Business Plan page at the end of the worksheets to write Section IV. Marketing Plan: C. Marketing Objectives, Strategies and Tactics. TEXT	Read Chapters 13 through 16 (The Art of Selling, Customer Management, E-Commerce, Online Marketing and Social Media).